Mars Snacking · Last scan: Mon Apr 28, 2026 · 6:02 AM CDT · 3 variances require action
Paid media digital spend is $418K over budget, driven by two scope expansions approved in March: a programmatic retargeting extension ($214K, PO-1198) and a connected TV test ($204K, PO-1201). Both were approved individually but the combined impact was not reconciled against the annual envelope at the time of approval.
Escalate to VP Marketing Finance for budget reallocation. Recommend pulling $418K from the Q4 Snickers contingency reserve (currently $620K unallocated).
GBP/EUR depreciation against USD has added approximately $174K to the USD-equivalent cost of EMEA media buys since the budget was set in January. An additional $138K overage reflects a scope expansion of the influencer program in Germany (SOW amendment signed Apr 3). The FX component was not hedged.
Correct: engage Treasury to evaluate FX hedging for remaining Q3 EMEA commitments. Separately, request a revised SOW cap for the Germany influencer program.